Instagram is the second most popular social media platform in Finland. The demographic of Instagram users in Finland consists mostly 30 year-olds and under, and right now is the social media platform where to capture the attention of the millennials.
Marketers don’t quite yet have the luxury of Instagram advertising in Finland, so the marketing needs to be done through content and influencer marketing. Instagram’s ad product is expected to arrive to Finland in late 2015.
The content needs to be native and local, as Finns expect the brands to present themselves in an approachable manner. Despite Finns being quite bilingual, companies need to feel local and speak in their native tongue in order to yield results.
At SomeWorks we specialize in being native to Finns. As a creative social media agency, we can bring you everything you need in order to succeed.
Interested? Contact us or leave a callback!
Influencer and Content Marketing on Instagram
Influencer marketing on Instagram is highly effective as it is only starting to take flight in Finland.. People follow influencer’s lives through their Instagram lense and with the right execution brand communication feels like a natural part of their lives, which it usually truly is.
The key in influencer marketing is finding the right influencers for the right brand. The right influencer brings the brand’s message to Instagram in a native way. We at SomeWorks run the largest social media influencer network in Finland.
From a content marketing standpoint we need to create value for the customers. People comment and like the content if they feel it is valuable. Social media is a two-way street, where the company needs to engage as well with the potential/existing customers. A beautiful picture tells more than a thousand words, and Instagram is the top choice to showcase your brand through images.
Contact us: e-mail if.sk1493577281rowem1493577281os@of1493577281ni1493577281 or call +358 10 325 3355.